Families relied on Oxbow for help with everyday caregiving, but everything ran through manual phone calls. Staff took requests by hand, priced each task manually, and contacted assistants one by one. It worked with a few customers but broke as demand grew. Families waited. Staff was overloaded. Scaling was impossible.
Simplifying how families manage eldercare
Reducing stress by making care tasks easier to request, track, and manage
PWA (Progressive Web App)
2025
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Summary
Problem
- Manual phone calls slowed everything
- Staff became the scheduling bottleneck
- Families felt overwhelmed and stressed
Solution
- PWA lets families book tasks fast
- Clear task types and simple pricing
- Direct coordination with assistants
Collaborators
My Role
Senior Product Designer (Contract)
Oxbow Health Design Team
Design
Product
Engineering
+4
Research
Results
Weekly Task Completion
+4x
Completed tasks went from 1x/week to 4x/week
Caregiver Relief
+56%
Families stressed less after offloading tasks to Oxbow
Responsibilities
Design Responsibilities
• Product UX Design for caregivers and assistants
• UI Design aligned with new brand direction
• Information Architecture for task discovery and scheduling
• Interaction Design across chat, tasks and billing
• Design System creation and component standards
• Prototyping for older-adult usability testing
• Visual design and motion for PWA experience
Cross-Functional Collaboration
• Product Strategy alignment with Founder/CEO
• Research & insights with Nursing Assistant + caregivers
• Weekly critiques with Brand Designer/Illustrator
• Engineering partnership for feasibility and handoff
• Iteration based on feedback from Growth + Support
• KPI definition and tracking for adoption + scheduling
Timeline & Status
Timeline
Q4 2024 – Q2 2025 (6 Months)
Status
Shipped
Team
Design
Brand Designer & Illustrator
Product
Founder & CEO
Head of Growth
Engineering
Senior Engineering Lead
+4
Engineers & QAs
Research
Cerified Nursing Assistant
Tools
Design
Collaboration
Engineering
Research
See More Details
Includes responsibilities, timeline, status, team details and tools
Problem
Oxbow relied on manual calls and scheduling, creating delays and making growth impossible.
Manual intake created a heavy bottleneck
Caregivers felt overwhelmed and stressed
Solution
We created a simple PWA that lets families schedule care, explore tasks, and manage details easily.
Overview of the core experience
We designed a lightweight PWA that lets families schedule care in minutes. They can browse tasks, see pricing upfront, and view upcoming visits in a clear calendar view. Every task has the details assistants need so Oxbow no longer has to manage everything manually.
Clean task cards built for quick scanning
Using sheets to provide contextual information
One crucial element was the task card. Through several rounds of iterations, we landed on a design that is both super clear and informative.
Popular tasks are one tap away. Selecting one opens a clean task sheet with pricing, a short description, and actions to add it to the schedule or chat with a wellness assistant.
Guided three step task creation flow
The task flow is simple. Pick a task, add optional details, and confirm. Everything is guided, clear, and built for older audiences.
Family members can message with the Wellness Assistant easily
Payment & billing is integrated into the PWA
Families can message Oxbow directly and manage payments in one place. No more juggling calls, texts, and scattered details.
Process
We researched, tested, and redesigned Oxbow’s flow into a clearer, scalable caregiving system.
Using the brand to inform the PWA design and architecture
We translated Oxbow’s brand into a flexible UI system. Soft colors, warm illustrations, and simple layouts helped build trust and reduce cognitive load.
Early wireframes to define layout
Testing flows with older audiences
We created low-fidelity wireframes to validate navigation and clarity with older adults. Testing helped shape copy, spacing, and icon choices.
“When people see everything Oxbow can help with, they schedule more tasks. Discovery drives our growth."
Founder & CEO
This insight shaped the entire product. We centered the design on task discovery so families could quickly understand what support Oxbow offers.
Cross-functional collaboration (XFN)
Team
How we collaborated
Design
Aligned on visual direction and interaction patterns to ensure the PWA felt cohesive with Oxbow’s brand and easy for older users to navigate
Product
Defined goals, priorities, and success metrics with the founder to keep the scope tight and focused on the highest-impact flows
Engineering
Partnered early to validate feasibility, simplify edge cases, and shape designs that were fast to build and maintain
Research
Synthesized insights from customer calls and caregiver interviews, using real stories to refine language, task types, and navigation
This project moved fast so cross-functional collaboration was critical. Each partner guided decisions that balanced brand, feasibility, and the needs of real caregivers.
Improving the flow with XFN comments
We rebuilt the Tasks screen to highlight discovery and improve readability. The new layout helped families quickly scan what tasks they've scheduled, what tasks are upcoming and how to discover more tasks.
Simplifying the crucial "Add Task" flow
The Add Task flow went through many iterations. Feedback from Product, Growth, and Research helped simplify steps and reduce friction.
Results
The new PWA increased task completion 4x and gave families real relief while reducing workload.
Weekly tasks increased from 1x/week to 4x/week
Families using Oxbow reported a huge relief
Weekly task completion increased after launch. Families felt more supported and assistants received clearer direction with less back-and-forth.
“Getting help for Mom changed everything. I feel like I have my life back and she’s getting the care she needs."
Oxbow Customer
The PWA reduced stress for both families and staff. With less manual work, Oxbow could focus on quality of care, not coordination.
Roadmap
Next, we're adding smarter task suggestions and voice notes to make scheduling even easier.
Combining task discovery into the "Add Task" flow
Adding voice notes support for easier communication
We plan to surface suggested tasks directly inside the Add Task flow so families discover support while scheduling. We are also exploring voice notes for task creation since many older adults prefer speaking rather than typing.